Happy Thanksgiving, America!
November isn’t exactly baseball time, but it is if you’re rebranding your ball club (in this case it’s our ball club). Yes, the Buffalo Bisons unveiled their new logo at Coca-Cola Field earlier today as well as new/old manager Marty Brown.
Here it is. And here.
However, I too spent some time assembling a brand proposal of my own, which I submitted to the front office in early October. Now that the Bisons have put their mark out to the public, it’s a good time for me to do the same:
The proposal I put forward to the Bisons put a degree of emphasis on the new affiliation with the Toronto Blue Jays while still maintaining a personality of its own, seizing on the equity of the longstanding Buster Bison mascot as well as the most recent wordmarks and typography of their previous uniforms. With all due respect to the Bisons organization after seeing the mark they selected, I believe mine was a better approach.
Agree? Disagree? Thoughts? Criticisms?
Anyways, Go Bisons, and Go Jays, eh.